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LaNelda Rolley

LaNelda Rolley

LaNelda RolleyMarketing & Communications Director
Public Lands Institute

702-895-5168

Bio: 

LaNelda Rolley is the Director of Marketing and Communications for the UNLV Division of Educational Outreach. Rolley has nearly 20 years of experience in broadcast journalism, public relations, marketing, and management in the private and public sectors, including the tourism industry. She previously served as the Cabinet Secretary and Deputy Secretary of the New Mexico Department of Tourism. In those capacities, Rolley took the lead with the state's branding initiative and in working with the industry to market the state and its attractions to current and prospective visitors. Rolley has also held leadership positions at Expedia, Inc., the New Mexico Office of Cultural Affairs and New Mexico State University. A former radio/television news reporter and sports anchor, she is the recipient of numerous awards and has published several articles in national magazines. Rolley holds a B.A. in Journalism and M.A. in Marketing, Management and Tourism Development from New Mexico State University in Las Cruces, New Mexico.